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Redefining Retail in Indonesia:
Trends and Projections

The retail industry in Indonesia is a significant contributor to the country's GDP, with a 12.83% revenue share in 2022. It is a diverse and evolving sector with three primary sub-sectors: General Trade (traditional retail), Modern Trade (organized retail), and E-commerce. General Trade remains dominant, driven by affordability, personalized services, and a wide product selection. Modern Trade includes large chain stores specializing in various products. E-commerce is a rapidly growing market, valued at USD 52.93 billion in 2022, with substantial growth potential.
Exploring Opportunities
Sub-Sectors of Retail:

General Trade (GT)

Defined by traditional, cost-effective mom-and-pop stores, this sub-sector posted an impressive USD 77.55 billion in sales in 2022.

Modern Trade (MT)

Encompassing chain stores offering a vast product range, including groceries, fashion, electronics, and more. Indomaret and Alfamart dominate the grocery sector.


 Offers a wide range of products and services online, covering everything from electronics and fashion to home goods, valued at USD 52.93 billion in 2022, is set to reach USD 86.81 billion by 2028.

  1. E-commerce Disruption

    The surging E-commerce sector poses a significant challenge to traditional retailers, demanding swift adaptation to technological advancements.

  2. Consumer-Power Dependency

    The retail industry's well-being is closely tethered to consumer purchasing power, rendering it vulnerable to economic fluctuations.

  3. Regulatory Environment

    The sector is subject to regulatory complexities, including the burden of registration and licensing regulations, which often weigh heavily on small and medium-sized retail businesses.

Driving growth by assessing these factors

The Growth of Middle Class

Driving demand for a more extensive range of products and services, particularly from Modern Trade retailers.

The Rising of E-Commerce

Projected market value of USD 86.81 billion by 2028, is propelled by a surge in internet and mobile phone penetration.

Limited M&A activity has been observed due to the fragmented nature of the industry. Despite challenges, Indonesia's retail sector remains resilient, with government support and evolving consumer behavior shaping its future.

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